The set of variables a confectionery company uses to execute its marketing strategy is marketing.
- Amix
- Bplan
- Ctactics
- Dpolicy
Explanation
The marketing mix refers to the set of controllable variables (Product, Price, Place, Promotion) that a company combines to execute its marketing strategy and achieve its objectives.
Related questions
More Marketing practice around this topic.
The need for an item backed by the ability to pay by a consumer is
WAEC 2025
An orientation that holds that a company's decision should include consumer satisfaction and community development is
WAEC 2025
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
WAEC 2025
The process of bringing products to the attention of prospective customers is
WAEC 2025
The factors that influence the performance of marketing activities of a firm is marketing
WAEC 2025
Which of the following factors would influence a company's decision to change its production process?
WAEC 2025